Folgers partnered with Gavin DeGraw for Folgers jingle contest
Folgers, coffee company founded in 1850 in San Francisco, partnered with Gavin DeGraw for this year's Folgers Jingle Contest. Gavin DeGraw is the spokesperson for the jingle contest. He's an American musician, multi-platinum recording artist, who has been included in this contest to get even more aspiring musicians involved.
So what is it all about?
Folgers Jingle that was composed by Leslie Pearl back in 1984 has become an icon, a classic, and Folgers Jingle contest is there to get more and more aspiring musicians to create their own rendition of the jingle. The end result needs to be an original performance of the Folgers Jingle by no more than six individuals, be anywhere between 60 and 90 seconds long video, and include the complete melody as well as lyrics of the "The Best Part of Wakin' Up is Folgers in Your Cup." More details about the rules of the competition can be found on their website (www.Folgers.com/Jingle). However, as the contest submission phase has ended for this year, the rules aren't that important anymore.
The next phase of the contest is probably the toughest one. Panel of judges now needs to choose ten finalists who will then all be featured on Folgers website for public voting. The voting opens for public May 15th and closes June 19th, 2013. The winner of the competition gets a check for $25 000.