bwin and Real Madrid announce the extension of their sponsorship agreement until 2013
To mark the contract renewal, bwin launches a special bet on Real Madrid's tenth Champions League title.
Madrid/Vienna, 28th September 2009 - bwin and Real Madrid Football Club today announced the extension of their sponsorship agreement until the 2012-2013 season. The agreement between the world's leading online gaming provider and Real Madrid Football Club will come into effect on 1st July 2010.
bwin and Real Madrid FC are delighted to continue working together, and they stressed the importance of this cooperation. Manfred Bodner, Co-CEO of bwin said: "We are proud to sponsor the greatest football club in the world. bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years. A huge passion for football and for sports in general are just a few of the points that form the basis for the lasting and successful collaboration between us. We are convinced that in the next few years Real Madrid will continue to add to its incomparable history with a tenth Champions League title."
"International football needs partners like bwin, globally renowned for its experience and its involvement in sports sponsorship. We are very pleased with this fruitful collaboration: with this alliance we can strengthen our links with leading international companies," added the president of Real Madrid, Florentino Pérez.
In this way, bwin is underlining its support for top-level football and it is taking this opportunity to launch a very special bet. In creating this unique bet, bwin is banking on Real Madrid winning the Champions League title for the 10th time by 2013. The bet will be open to all bwin users for a period of 48 hours, starting today 28th of September 2009, at 8.00 p.m. In order to participate in the unique bet, users have to back Real Madrid to win the Champions League title again by 2013. 100 of all bwin users who place the bet will then be drawn by lot. The lucky winners will receive odds of 100:1 for a maximum stake of EUR 10.
Football, as the number 1 sport in the world and as a cornerstone of sports bets is the most important of the three areas that make up bwin's betting strategy. The second key area is its commitment to the MotoGP championship. Basketball is another of the sports that has bwin's support, in the context of its collaboration with the International Basketball Federation (FIBA), as bwin has sponsored all European and World championships since 2006.