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Video: Schuyler Moore Sees Films 100% Funded by Advertisers: Video

April 5 (Bloomberg) -- Schuyler Moore, an entertainment law attorney at Stroock & Stroock & Lavan LLP in Los Angeles, talks with Bloomberg's Margaret Brennan about product placement and trends in advertiser-funded film and television production. Wal-Mart Stores Inc. and Procter & Gamble Co. said they will produce "family-friendly" television programming to advertise dog food, batteries and cereal sold by the companies. The first venture will be a two-hour movie on the NBC network April 16. (Source: Bloomberg)


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