Manila, May 30 (DPA) The World Health Organisation (WHO) Tuesday lambasted the tobacco industry's continued deception to lure millions of people, especially children, to take up the deadly habit of smoking.
Shigeru Omi, director of the WHO Western Pacific office based in Manila, underscored the need to unmask the truth behind such misleading labels as light, clean, fresh, cool or mild in tobacco products.
'The purpose of the World No Tobacco Day 2006 is to remove the deceit and unveil the truth behind tobacco products,' Omi said on the eve of the worldwide celebration Wednesday.
Omi said this year's World No Tobacco Day theme is 'Tobacco: Deadly in any form or disguise'.
Omi noted that the industry's use of 'misleading descriptors and manufacturing methods such as mild, light, low tar, fruit-flavoured, chocolate-flavoured, natural, additive-free and organic do not make tobacco products safer'.
'All these products and practices are deadly and addictive and thus the absence of truthful information deprives even well-intended people of the ability to make health choices,' he said.
Omi urged governments to enact stronger and wider regulation of tobacco products through the rapid implementation of the WHO-sponsored world tobacco-control treaty.
According to the WHO, about 4.9 million people die every year from tobacco-related illnesses. In the Asia-Pacific region, tobacco kills more than 3,000 people each day.
The WHO added that if the current consumption of tobacco was unchanged, the number of deaths worldwide would increase to 10 million people annually in 2020, 70 percent of which would occur in developing countries.
© 2006 DPA |